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What Does 
FITMOTIONLAB
Mean?

FitMotionLab: noun

At FitMotionLab, we bridge the gap between golf instruction and fitness by combining functional training, movement science, and technical coaching—all in one integrated system.

  • "Fit" represents our commitment to building golf-specific strength, mobility, balance, and endurance—so your body supports a more efficient, powerful, and injury-resistant swing.

  • "Motion" highlights our focus on how your body moves. We assess and train your motion patterns to align with the biomechanics of a proper golf swing. If your body can’t move the right way, it’s nearly impossible to swing the right way.

  • "Lab" speaks to our science-driven environment. We use cutting-edge tools like 3D motion capture, force plates, and PuttView to analyze and improve both your physical capabilities and technical skills. Every adjustment we make is backed by data and tailored to you.

Together, FitMotionLab means a smarter, more effective approach to golf improvement—where your fitness and swing mechanics work in harmony to produce real, lasting results.

We don’t just teach you how to swing. We train your body to support it.

Josh Loyo

Founder / CEO

Sports performance has always been a large part of my life.  Growing up playing tennis was my passion, and I spent countless hours on and off the tennis court and in the gym to be the best that I could possibly be.  Golf was mostly my “outlet” sport growing up as it was my cousin's passion and I would challenge him, needless to say he would beat me up frequently and with my competitive spirit I was determined to beat him someday at his own sport.  

 

Josh attended UC Riverside for college earning his BS in Biological Sciences while continuing to play tennis.  After undergrad I pursued my PTA License in 2012 and began my outpatient orthopedic Physical Therapy career.  Always being passionate for sports I needed to get into sports performance.  In 2013 I obtained my first TPI certification from Titleist and began my journey in golf performance training.  I continued to build my reputation in golf,  training some of the best golfers in the world from world number 1 amateurs to PGA and LPGA Tour professionals. 

 

In the beginning of 2023 I Founded FitMotionLab which focuses on science based technology and human movement. We pride in giving our athletes top of the line equipment to be able to track data on every exercise performed.  The Lab is a place where all athletes, not just golfers can be the best in the world, taking human performance to the next level.  

 

“I truly believe that the human body is a complex machine, training everyone the same way just does not work as every individual moves differently from one another.  Having the ability to see how an individual moves is critical to building their programs.  This is where FitMotionLab changes the way athletes train.”

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Devin Kim

Co-Founder / Physical Therapist 

Performance, health, and prevention are the cornerstones for Devin’s approach to sports performance and rehab. He attended Simmons University in Boston, MA to receive a Doctorate in Physical Therapy after graduating with B.S. in Kinesiology, Exercise Science from California State University Long Beach. Each experience solidified the importance of exercise as a tool to improve performance while optimizing health. 


Devin has navigated the turbulent seas of injury, recovery, and pain for professional athletes to weekend warriors. Guiding his clients through these waters is a passion that continues to drive him as a strength coach and physical therapist. 


“My experience has taught me that every body is different and requires a different approach to promote performance, longevity, and health”.

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Joseph Ovalle

Director of Golf Instruction

With over 25 years immersed in the game of golf, Ovalle brings a unique blend of competitive edge, technical mastery, and holistic coaching insight to every player he trains. A former elite competitor with 15 years of top-level tournament experience, Joseph has spent the last decade refining his craft as a coach—helping golfers of all levels reach their true potential.

 

Coaching Philosophy: Play Your Best Golf—Pain-Free

 

Joseph’s approach is rooted in results-driven instruction that emphasizes the optimal function of the body and the club. By understanding how physical movement patterns influence swing mechanics, he helps athletes:

    •    Build powerful, efficient, and repeatable swings

    •    Reduce injury risk and eliminate pain

    •    Gain clarity on how mechanics translate into performance

 

His methods blend biomechanics, performance feedback, and practical application—so players not only understand what to do, but why it works.

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Britney Sok

Golf Teaching Professional 

Britney Sok is an accomplished golf coach and former Division I athlete.  Currently serving as the head coach for both the mens and womens golf programs as Hope International University (HIU). Since taking the reins in May 2021 (after a successful stint as interim head coach), she has led HIU to multiple team and individual victories.  Under her leadership, the womens team has risen to a national ranking of number 20 with three players ranked in the top 150.  

Sok played collegiate golf at Cal State Fullerton, where she competed at the division 1 level and earned her degree in kinesiology.  She went on to work as an assistant golf pro at Black Gold Golf Club in Southern California and has built a strong foundation in golf instruction.  With extensive teaching experience at various clubs and mentorship from top teraching professionals worldwide, Britney brings a well rounded and modern approach to coaching, player development, and competitive excellence.  

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